OkCupid wishes singles to know that its users are DTF, not into the means you may think.
The dating application is unveiling its first-ever advertising push this week with a slew of out-of-home posters and electronic articles giving brand new meaning to your acronym. Instead of вЂњdown to fuck,вЂќ OkCupid is changing the F with clever – and much more family-friendly – terms like вЂњfifty-five-hour binge,вЂќ вЂњfilter out the far rightвЂќ and вЂњforget our luggage.вЂќ
Launching in Portland, nyc and Austin, the campaign is a component of OkCupidвЂ™s effort to position the software as you which will help you will find a relationship, not merely a hookup. […]