OkCupid offers new meaning to the expression DTF in dating app’s first-ever campaign

OkCupid offers new meaning to the expression DTF in dating app’s first-ever campaign

OkCupid wishes singles to know that its users are DTF, not into the means you may think.

The dating application is unveiling its first-ever advertising push this week with a slew of out-of-home posters and electronic articles giving brand new meaning to your acronym. Instead of “down to fuck,” OkCupid is changing the F with clever – and much more family-friendly – terms like “fifty-five-hour binge,” “filter out the far right” and “forget our luggage.”

Launching in Portland, nyc and Austin, the campaign is a component of OkCupid’s effort to position the software as you which will help you will find a relationship, not merely a hookup. […]

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